Carefully Curated in Switzerland
20% with WELCOME2024
Ceremonial Matcha premium quality
from Japan
Pesticide-Free
Free shipping from 3rd pouch
Highest quality from 1st harvest
Enjoy the Purity of Spring
HARU Matcha's flavor is sweet and smooth, yet rich and deep, and flowery like the taste of spring.This is literally what HARU means in Japanese, spring.We drink it ourselves every day because it makes us feel grounded and energized at the same time.
We like it so much that we want to share the joy of purity with you.
No-Pesticides, No-Synthetic Fertilisers
HARU Matcha is cultivated without the use of pesticides and synthetic fertilisers.
Highest Class Ceremonial Grade
Usually ceremonial grade matcha is categorised into 3 to 4 grades. Premium or grade A ceremonial matcha is the highest quality of the ceremonial matcha grades available.Most Matcha sellers compare against "premium" Matcha or culinary grade Matcha which are below ceremonial grade anyways.HARU Matcha compares against top of the top ceremonial grades.Solely the 4 leaves of the sprouts of the first spring harvest are used to process HARU Matcha.
Imported from single-estate Farm
We import HARU Matcha directly from a single-estate tea farm in Kagoshima, Japan.
This is us.
And this is our matcha story.
How to prepare Matcha (without whisk)?
The quick way
Required Equipment
A cup you love and a electric milk foamer ideally a stationary milk foamer.MeasuringShake a teaspoon of matcha gently until the matcha is slightly heaped (approx. 1 - 3 g).
We recommend starting with a small amount and adjusting the amount the next time according to taste.(Sifting)With a powerful milk foamer and some help with a spoon usually no sifting is needed. Remember not to put Matcha into the fridge ones it is opened, to prevent the powder of agglomarating.WhiskingPour 200 ml of hot water between 70°C and 80°C into the preheated milk frother. Add the matcha and use a spoon to direct the liquid onto the whisk so that the tea can froth up well.EnjoyingTake a moment to savor the delightful aroma before drinking your Matcha. The deep umami flavor, vibrant green color, and creamy texture will make your Matcha experience truly unforgettable.
The traditional way
Required Equipment
A traditional Matcha bowl (Chawan), a bamboo whisk (Chasen), a bamboo scoop (Chashaku), and a sieve (Furui)Preparation
Soak the bamboo whisk in hot water (5 - 10 min) directly in the matcha bowl to make the bamboo flexible and to preheat the bowl.
Preheat bowl after if necessary.
DRY the matcha bowl.MeasuringUsing the bamboo scoop, measure the desired amount of Matcha powder
(1 - 3 Chashaku scoops, approx. 1 - 3 grams).
We recommend starting with 1 g and adjusting the amount according to taste next time.SiftingSift the Matcha powder into your Matcha bowl to ensure it is free of lumps and fine enough.WhiskingAdd a small amount of hot water between 70°C and 80°C to the sifted Matcha in the bowl.Use the bamboo whisk to vigorously whisk the Matcha in a "M" shaped motion and slowly add water until it becomes creamy and frothy. This step is crucial for developing the characteristic Matcha foam and flavor.EnjoyingTake a moment to savor the delightful aroma before drinking your Matcha. The deep umami flavor, vibrant green color, and creamy texture will make your Matcha experience truly unforgettable.
Get in touch
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HARU Matcha ceremonial tea
HARU Matcha represents the highest level of ceremonial Matcha grades. In Europe, it is known as ‘premium’ quality.
The tea leaves are specially selected to bring out its pleasant, natural, sweet flavour, which is associated with the taste of high-quality, traditional Japanese matcha.Whether as a pure matcha drink, a matcha latte or ice cream, this natural and balanced blend of floral, sweet flavours is ideal for preparing high-quality drinks and treats.
The higher the quality of the tea leaves, the more vivid green will be the color of the matcha.Our producer uses the top four leaves that sprout by the twentieth day of shading, when the leaves are highest in quality.They mill and pack the Matcha only upon receipt of our order, just before shipment, ensuring delivering the freshest Matcha.
We work with a very health and safety conscious farm and producer who gets all their raw materials for their teas tested for pesticides, radiation and heavy metals, harvest by harvest, at Eurofins Scientific, one of Europe's strictest product safety testing centers, before they are used in processing the Matcha and distributing.
HARU Matcha is cultivated without pesticides or synthetic fertilizers.It grows in nutrient-rich volcanic soil, providing all the essential nutrients for high-quality Matcha.In spring, prolonged periods of fog naturally shade the tea plants, enhancing the production of rich compounds and flavors.HARU Matcha is exclusively produced from the first spring harvest, when phytochemicals and flavor are at their peak.
From 'Coffee Snob' to Matcha Lover
I am Büşra und this is my husband Sinan. We live in Zurich and have a little baby girl.
I have to admit that we're coffee lovers. Our friends call us 'coffee snobs'.One day we decided to find something better for our metabolism. Something that energizes us without the rollercoaster-effect that coffee has. During a Startup Weekend event we met Monica. She introduced us to exactly this ceremonial matcha of premium quality that we're selling here at HARU matcha.My husband was immediately in love with it! We've ordered a big batch from Japan, and he started to drink it every day. He loved the taste and felt much more energetic after replacing coffee with this matcha tea for some time.
I personally was hesitant. I never liked matcha, no matter where I tried it. It tasted bitter, like gras, and had a weird dark green color.One day he said "This one is really different. Even its color is different. It's vivid green. You have to try it!
I'll prepare one for you. If you don't like it you don't have to drink it. More for me :)"
I tried. And loved it, too!We offered this tea to our friends, too, when they visited us. They liked it so much that they wanted some bags too, for a fee of course. And there we thought: "Hey, this is so tasty, we need to share this in Switzerland!" So, we've launched this shop.
Are we drinking it every day now, and have we replaced coffee entirely?
Honestly, my husband drinks it every day. He has a very quick way of preparing it that tastes and looks original with a perfectly smooth, vivid-green foam. Perfect for home-office-life! I myself drink it every second-third day. We haven't replaced coffee entirely but we don't drink coffee every day anymore.What we love most is that we have a selection now.
Because we've found a matcha tea that we can enjoy as much as we enjoy drinking coffee.
Subject Matter of the ContractProducteer GmbH (www.harumatcha.ch) provides all deliveries exclusively on the basis of these General Terms and Conditions. They apply to the delivery of goods ordered at www.harumatcha.ch by the customer via online shopping on the internet or by email. The ordering offer is currently only available for the territory of Switzerland and the Principality of Liechtenstein.Goods OrderOrders are placed online based on the internet order page or by email. The contract is concluded even when ordering via the internet only at the time when the customer receives an order confirmation from www.harumatcha.ch. The order confirmation is sent by email. Cancellation is free of charge up to 24 hours before shipment. If it is determined after the order confirmation that the delivery cannot be fully delivered because individual products are not available at short notice, www.harumatcha.ch will inform the customer immediately. In such a case, the customer has the option to cancel the entire order free of charge or accept the partial delivery, whereby the delivery fee will only be charged once. In both cases, the customer is not entitled to any compensation claims.Deliverywww.harumatcha.ch restricts delivery to the territory of Switzerland and the Principality of Liechtenstein. Delivery is made directly to the delivery address and contact person provided by the customer. Delivery is usually carried out by the "Die Schweizerische Post AG". www.harumatcha.ch is not liable for damages caused by third parties from time of hand over to "Die Schweizerische Post AG" or the customer's absence when receiving it.Prices / Payment TermsThe catalog prices are guideline prices and are continuously adjusted to the market. Prices are in Swiss Francs (CHF). The customer acknowledges that there may be minor weight differences in the goods compared to the quantities stated in the order. As a small business, Producteer GmbH is not subject to VAT. The shipping and delivery costs, as well as the delivery time, can be found on the internet order page. Invoices are generally payable within 14 days of their issuance. From the second reminder onwards, a reminder fee of CHF 20.00 will be charged. If, at the time of an order, a previous invoice remains unpaid, www.harumatcha.ch reserves the right to withhold delivery until outstanding invoices to www.harumatcha.ch have been settled and the payment for the current order has been received by www.harumatcha.ch.ComplaintsDefects that are easily noticeable upon receipt of the goods must be reported immediately latest within 3 days of order received; otherwise, the goods are considered approved. Defects that only appear at a later date must be reported by the customer to www.harumatcha.ch immediately via email or contact form. Matcha ordered incorrectly by the customer, as well as opened Matcha packages, cannot be returned (Swiss Food Law).Applicable LawIn the event of disputes, Swiss law is exclusively applicable. The place of jurisdiction is Zürich, Switzerland.Customer ServiceThe following contact options are available:Contact form: www.harumatcha.ch
Email: [email protected]
Mailing address: Producteer GmbH, P.O. Box 1774, 8027 ZurichPrivacy PolicyYou can find our privacy policy here.Changes to the General Terms and Conditionswww.harumatcha.ch expressly reserves the right to adapt the present General Terms and Conditions to the circumstances at any time and apply them immediately.Zurich, January 1st, 2024